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Prof Leslie Michael Coaker speaking at one of our many events for schools and colleges

Events for 2021

Local Book Fairs and School Events

We attend many local Book Fairs or school events throughout Mexico

and on a country by country basis via our agents or Local distributors

We attend at least 5 School Book Fairs a Month during the school season.

FIL,Guadalajara 2021 27th Nov-5th Dec 

We will have a large British Themed stand at the FIL 2021 

The Fil is the largest book fair in the Americas and was attended by over 800,000 visitors in 2017 including Publishing Professionals, Schools, Libraries and the General Public. With over 2000 Publishers Exhibiting and the visits from over 20,000 publishing professionals among others...Please contact us if your company would like to participate on our stand this year.







Feria de libro infantil y Juvenil 2020 (filij
The Children's Book Fair, Mexico City
                        5-15  Nov 2021

As IRS we have a large stand at the FILIJ 2021 Mexico City

This is the largest Book Fair in the City and the second largest in the region after the FIL, Guadalajara with over 450,000 attendees in 2017 including Schools, Colleges Libraries and the General Public.

Please contact us if your company would like to participate on our stand this year.


MEXTESOL Teachers Convention 11-13 November 2021

Anual ELT teacher's convention with over 2000 participants representing over 400 private schools throughout the region

We have a large stand as well as several presentations during the event

to over 200 teachers per talk.

Please contact us if your company would like to participate on our stand this year.


The British Book Event 2021,Mexico City


We are organizing our own The British Book Event® for May  2021

A three-day event in Mexico City over the Friday Saturday and Sunday for Schools, Colleges, Libraries and the General Public.












        $1800.00usd                 $3,200.00usd

We are organizing The British Book Event® for MAY 2021 (dates pending)

The Event is to have selected Publishers Books on sale (and promotion into schools) -We will make a special order or sample request from each participating Publisher we will ask for a participation fee from each Each publisher will have its own stand. (Decorated with British iconic images and publisher's name and logo)


We have added a cultural programme with conferences on London and British culture, Videos, Storytellers in English (for Schools) as well as British Music at the end of each day.



Sample of Programme

From 10.00am to 8.00pm



May 2021

Set up exhibition

Plus Press Conference (Newspaper,Radio and local TV)

at Centro de Convenciones,Mexico City


Day 1  MAY 2021

Opening ceremony by local official or British Embassy

Open to schools from 10.00 am to 4.00 pm

Storytellers and conferences until 4.00 pm

General Public from 4.00 pm to 8.00 pm

Music 8.00 pm to 9.30 pm

A local singer from a famous boy band in Mexico (Ragazzi) who will sing in English British songs only from the Bee Gees to Robin Williams etc...


Day 2 MAY 2021

10.00 am to 8.00 pm (General Public and Schools)

Conferences, Videos, Book presentations

Music 8.00 to 9.30 pm a Beatles tribute band Morsa 


Day 3  MAY 2021

10.00 am to 8.00 pm (General Public and Schools)

Conferences, Cultural Videos, Book Presentations

Closing Ceremony

Music 8.00 to 9.30 D.J British mix 


Estimated Attendance over 5000 general public (mostly parents with children/teenagers from Private Schools and College sector)

40 to 50 Private Schools from preschool to high school and college level


*We will set up and man your stand, receive all materials for the event via our freight forwarder in the UK and customs agent in Mexico, collect all the contacts from schools and colleges place them on a database and send on to you as well as follow up on all potential orders locally. A video will be made of the event a copy of which will be sent to you.

A great way to get your company into the vast potential school market in Mexico for Books in English from the UK!

Please contact us for a price quote to attend this event


 + Many more book events in Central America and South America

throughout the year.

ocal area and surrounding states including Mexico City. Preschool to College level







other services

At IRS we can take care of all your Book Events in Mexico and Latin America.

We have over 20 years experience in the Mexican and Latin American School Market with our own offices and warehouse in Mexico City with a database of 100's of  private schools and colleges from the region

Plus a database of over 50,000 visitors (emails, addresses and profile) to our stand or book events captured over the years.(updated annually).We send out a minimum of 6 email promotional pieces a month to all on our database,Schools and Colleges plus the General Public.


Maximise your investment

You've spent thousands on your stand, graphics, literature, hotels, but have you invested in the people manning the stand? At IRS we set up and man the Book Event from Beginning to End- we take care of all your Book Event needs; see below.






They take the following in-house stand training course that includes;

*Understanding the exhibition environment

*The importance of the people manning the stand

*Why exhibition skills matter

*Preparation for Book Events

*Visitor types including Schools and Colleges

*Prospects, Time Wasters, Influencers, Press, Competitors, Complainers

*Qualification - Spending time with the people who matter

*How to graciously move on those who don't

*Dealing with visiting Schools and Colleges

*Identifying roles and responsibilities-decision makers

*Understanding needs of the School or college 

*Talking benefits of each publisher to schools and Colleges 

*Confirming the next action

*Other essential skills

*Using literature effectively

*Passing visitors on smoothly to colleagues

*Following up after the event


Please contact us if you would like more information on how we can 

take care of all you book events and promotional needs in the region

including Mexico, Central and South America



our stand from our sister company THE BRITISH BOOKSTORE

As IRS we will have a separate section of the stand at FIL 2018




All Videos

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